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» www.aida.de

Rostock-based Cruise Ship Operator

AIDA - The Success Story.

What began with the signing of the building contract for the first AIDA club ship 10 years ago has developed into a success story in the tourism branch. With a turnover of 408 million Euros and 239,000 guests in the year 2006, AIDA cruises marks the most successful year yet in its history.

Today the fleet consists of four ships: the AIDAcara, AIDAvita, AIDAaura and AIDAdiva. The second new addition to the AIDA fleet will carry the name "AIDAbella". The christening of the new ship with a ceremony in Warnemünde will be on 23. April 2008. Like its sister ship, the AIDAdiva, the AIDAbella will have a G.R.T of 68,500 tonnes and be 252 metres long with a beam of 32.2 metres. It will have a total of 1,025 cabins. AIDAbella is the second of four new AIDA ships being built in Papenburg at a total cost of 1.3 billion. The other two new vessels will follow in 2009 and 2010.

"The new generation of AIDA ships will stay abreast of changes on the cruise market through the coming years. The expansion of our capacity poses a huge challenge for the AIDA crew, a challenge that we gladly accept", Michael Thamm, President of AIDA Cruises points out.

AIDA is a qualified fun/club product which is especially tailored for the German market. As a cruising club resort it incorporates the successful elements of upmarket clubs and resorts in the premium and four star range. In its conception AIDA is unique in the German market.

AIDA smiles, thus letting guests know what awaits them on board: holidays on ships full of vigorous energy, unique, tangible, something to be experienced. Four club ships of the AIDA fleet cruise the oceans of our earth, AIDAcara, AIDAvita, AIDAaura and AIDAdiva. AIDA Cruises provides a wide range of holiday choices in the Mediterranean, Northern Europe and the Baltic Sea, the Caribbean, the Arabian Gulf and other attractive destinations.

The AIDA targets the German market. The target group is young or "young at heart", travels alone, as a couple or family.

All four club ships epitomise young, active freedom on board. Simply let yourself drift, travel unfettered, live and enjoy the pleasures of cruising in a casual, stylish atmosphere. Relax or work out with the AIDA Body & Soul programme. Enjoy yourself at the shows of the professional AIDA show cast with sparkling live entertainment. Experience culinary delights in the diversified restaurants or discover people and places. AIDA offers cultural, eventful and sportive shore excursions. For example mountain-bike tours and scuba diving or guided tours with cultural aspects as well as classic tours depending on the destination possibilities. The tours are joined by AIDA scouts. They care for the guests´ needs and co-ordinate the activities with the local guides. Deck after deck, AIDA offers a unique holiday, designed for ease and spontaneity.
 
At the headquarters of AIDA Cruises in Rostock the Operations, Administration, Finance, Marketing & Sales departments are located.

 
SeeLive Tivoli Entertainment & Consulting GmbH in Hamburg, a joint venture founded in 2001 by AIDA Cruises and Schmidts Tivoli, enables entertainment, edutainment, animation and events from one hand. AIDA Cruises currently employs a total of approx. 2,400 staff from 25 countries.

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